Oracle is among 10 sponsors, which all together are spending about $100 million in media buys, retail tie-ins and giveaways associated with the movie, according to Advertising Age. Who else could pull off comments like "I did you a big favor! I successfully privatized world peace!" as Stark proclaims to a congressional hearing in the sequel?įor "Iron Man 2," Oracle has joined a host of companies, including another Silicon Valley software maker, Symantec Corp. After the first "Iron Man" in 2008, ValleyWag wrote an item, "Larry Ellison is Iron Man" and pointed out the similarities between the playboy, Audi-driving Stark and Ellison. Musk, who also heads up rocket maker Space Exploration Technologies Corp., provided inspiration for Downey's portrayal of Stark, according to director Jon Favreau, in a piece he wrote in Time Magazine last month.Įllison may also have influenced the portrayal of Stark as well. Oracle's product placement in 'Iron Man 2.'
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